Notes on 'Berlinale Keynotes Film 2.0 is cinema toast?'
Wednesday, January 27, 2010
Movies inspire and awaken people they also educate but anger some. Changes that are taking place in technology and new generations of people we are moving into Cinema ‘2.0’. Moving into a period with big changes, a film can become an experience where we can participate in the film. The film industry is changing as well, based on the concept of calibration. Viewer becomes user.
Why is this occurring?
Four big drivers:
• Web 2.0 – Very different from the .com period, access through the ‘things’ such as phones and media players. Concepts of screens are changing. Not very far from having actors in your living room through being holograms.
• Broadband – HD films on the internet, something that is happening today. New web you can browse the physical world e.g. GPS. True multimedia no longer looking like cartoon character but the real deal.
• XML – Not for presentation but for collaboration and computation, the internet is becoming a giant global computing. Enriched with services. Building communities around videos e.g. ratings
• Peer to Peer File Sharing – Open source anyone can access and change.
The next generation there is no longer fear of technology to them. Watching less TV, come home and turn on the computer. Generation now process content differently. The internet now their world. Kids are now changing everything that will affect the future. Kids now know more about this than their parents. Kids want freedom and choice they want to customise everything. A generation that wants to have Fun, Speed and Innervations. New blog created every second of every day.
Collaboration Cost – Greater than the cost of boundaries of cooperation. Rise of the internet and companies evolved into networks. Cost dropping so much that Peers can come together. 150,000 open source application projects. Creating our own content not the internet creating it. Box office revenues are declining and the people who visit the cinema are declining and people who watch films are home are even declining! However Video games are on the rise. People are watching films on their own personal media systems.
What is a film is changing, 3 minute film. People can now create their own dashboard on top of their games. Welcome the future because the future will soon be the past.
Why is this occurring?
Four big drivers:
• Web 2.0 – Very different from the .com period, access through the ‘things’ such as phones and media players. Concepts of screens are changing. Not very far from having actors in your living room through being holograms.
• Broadband – HD films on the internet, something that is happening today. New web you can browse the physical world e.g. GPS. True multimedia no longer looking like cartoon character but the real deal.
• XML – Not for presentation but for collaboration and computation, the internet is becoming a giant global computing. Enriched with services. Building communities around videos e.g. ratings
• Peer to Peer File Sharing – Open source anyone can access and change.
The next generation there is no longer fear of technology to them. Watching less TV, come home and turn on the computer. Generation now process content differently. The internet now their world. Kids are now changing everything that will affect the future. Kids now know more about this than their parents. Kids want freedom and choice they want to customise everything. A generation that wants to have Fun, Speed and Innervations. New blog created every second of every day.
Collaboration Cost – Greater than the cost of boundaries of cooperation. Rise of the internet and companies evolved into networks. Cost dropping so much that Peers can come together. 150,000 open source application projects. Creating our own content not the internet creating it. Box office revenues are declining and the people who visit the cinema are declining and people who watch films are home are even declining! However Video games are on the rise. People are watching films on their own personal media systems.
What is a film is changing, 3 minute film. People can now create their own dashboard on top of their games. Welcome the future because the future will soon be the past.
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