Audience – A gathering of people who are often public to watch or listen to something
Institution – An organisation or establishment built/created for a specific purpose.
Q – How many ways you can ‘read’ something produced by the BBC?
TASK - Go to the Doctor Who website.
Q. How can the audience engage with Doctor Who? How many different forms of ‘media’ are offered?
Well the obvious first piece of media is the big video displayed as soon as you enter the website. The video is a teaser that shows you many small clips of the upcoming doctor who series. You’ve also got small clips at the bottom of the webpage that introduce the new doctor e.g. the regeneration of the old to the new.
Convergence – This is the merging of two or more things. This makes the difference between types of media and different media industries.
Q. How would you usually watch an episode of Doctor Who?
Doctor Who is most commonly viewed through the living room TV.
Now think of the other ways you can watch an episode
SD (Standard Definition)
HD (High Definition)
Blue-ray
Even in cinema viewings.
What links these formats?
They all offer good quality viewing, unlike if you were to watch these’s movies illegally online its often the worst quality possible so there’s less MB’s to upload. Viewing HD on the internet for instance Eastenders on iPlayer will take a lot longer to buffer than if you were to view the same piece of media in SD.
They’re all digital, your fourth keyword..
Digital technology has led to increasing uncertainty over how we define an audience, with general agreement that the notion of a large group of people, brought together by time, responding to a single text, is outdated and that audiences now are ‘fragmented’.
Explain, in your own words, what fragmented means.
Fragmented is a piece of media that is scattered or out of place within its environment.
Key Points
In media studies we focus on ‘the contemporary’.
What does this mean if, for example, we are to study the film industry in Britain?
It would be to study the latest and newest in the film industry within Britain.
We are also keen to focus on convergence as a key agent of change. Why?
The world is constantly change and we need to keep up with everything that changes. For instance Avatar(2009) was suspended because they waited for technology to catch up. We know that technology is constantly changing and this brings new and different viewings for everyone.
Because it’s one of the most important things that’s happening now.
Q. How does the film industry 'converge' with the internet?
I wouldn’t say it converges, it does meet but in a bad way, piracy is the bane of the film industry. It affects the film industry badly.
We are finally interested in how things are changing.
Within the context of not only convergence, but also ownership,technologies and globalisation.
More key words – ownership and technologies are pretty straightforward however…
Globalisation means - The shift in media distribution from local or national to international and the whole world at once. Culturally, describes the process of ‘sameness’ over the world, typified by the availability of McDonalds in most nations.
Convergence
(Can be more than one way of converging.)
Definition again - Hardware and software coming together across media, and companies coming together across similar boundaries. This makes the distinction between different types of media and different media industries increasingly dubious.
1. Converging technologies – e.g your mobile ‘phone…
So what can the iphone do?
Make a list of the features…
Answer incoming calls and also dial numbers.
Browse the internet.
Listen to music.
Use apps such as games.
2. Converging media industries
News Corporation produce and distribute across several media. Find examples of their multinational media presence.
News Corporation Settles With Valassis Communications for $500 Million
http://www.newscorp.com/news/news_440.html
(Luhrs quote)
“We no longer live in a media world where TV, videogames, films, newspapers, radio, magazines and music exist separately.”
For this reason it is essential that you become aware of the impact of convergence on the film industry.